Branding + Logo Design

Yellow Dog Orchards

Yellow Dog Orchards is a small, North Carolina based team working to reintroduce North American chestnuts to our markets. As the owners both have yellow labs, the name holds a lot of personality and context that we wanted to embody with the visual identity- qualities such as dependable, loving, and energetic.

Because of the company's deep roots in the chestnut trees' history, we also took inspiration from vintage food advertising and branding.

YDO Brand Book w Logo proposals_Page_11.jpg
YDO Brand Book w Logo proposals_Page_12.jpg

Secondary Logo Concept