Talking To Teens
Talking To Teens is a small team of scientists and artists working out of Los Angeles. After years of research and scientific publication, they've come together to create an online program of interviews, scripted conversations, and quizzes that will make all their findings accessible to the parents who need it.
They knew they wanted to emphasize their roots in science and the cutting-edge quality of their work without distancing the parents who don't spend their free time reading science articles. In other words, the brand needed to feel approachable, genuine, and trustworthy in addition to sophisticated, edgy, and systematic.
The final mark is a play on the forms of "T"s and quotation marks.