AIR PLANT CITY
When Cathy Essigmann visited the Renninger's Flea Market in 2004, she couldn’t possibly have anticipated its effect on her life. A curly xerographica air plant had caught her eye- this plant seemed so exotic and unique, like nothing she had seen before. Plants that needed no soil? Plants that get their water and nutrients through their leaves rather than their roots?
After learning to care for them, Cathy eventually grew to develop the first retail website dedicated to selling air plants. With the xerographica’s starring role in the founding of Air Plant City, it is the perfect symbol to represent their story.